Welcome to the first edition of Manulife Cambodia Newsletter!
The last seven years have been a successful journey for Manulife Cambodia as well as for the life insurance industry in the kingdom. After entering the market in 2012 as the first international life insurance company, we are still passionate about our commitment to help build a better financial future for Cambodian families, and we are very thankful for the trust that more than 90,000 Cambodians have put in us. Responding to our growing customer base and rising need of financial protection knowledge, our team has created this newsletter to provide our customers and the public with our key activities as well as useful tips that will help them plan for healthier life and long-term financial goal.
One of our major achievements throughout the past seven years is our ability to help raise public awareness towards this new industry through education seminars and various marketing activities. Besides having more than 130,000 people attending those seminars, we’ve got nearly 90% of brand awareness meaning that almost all of our target population knows Manulife.
With our global mission to help people make their decisions easier and their lives better, we continuously listen to our customers and design products and services that are suitable for them. For example, in July this year, we introduced ‘Manulife Critical Illness Benefit’, the first and only insurance solution in Cambodia that covers up to 14 conditions related to critical illnesses. That will allow our customers who are diagnosed with critical illness to focus on recovery, not the finances.
On behalf of Manulife Cambodia, I want to thank some important groups of people who are key enablers of our success:
You will be able to find a lot more information related to our customers, company and the industry in this first newsletter. I hope you enjoy reading this newsletter, and please stay tuned to the second edition!